RaOne
RaOne is probably the most marketed Indian film till now. Shahrukh Khan has gone all out to promote this film. He is appearing in countless TV shows. Making appearances here and there. The marketing involves tie-ups with an amazing number of brands (McDonalds, Hero Cycles, Paints, etc, etc, you name it).
Even Suravi recognized SRK in the newspaper the other day. :-). Now we have to wait and watch whether the film lives up to the hype of the marketing.
Post release SRK can take a break but not for long. Soon he will need to campaign for Don2. So be prepared for a SRK overdose this Winter (at least in India). 🙂
I so dislike this poster..SRK has been a big letdown in past few years….though we did see his DON2 Promo while watching ZMND…….looked good
“I am told that Ra.one is a one minute short film of Rajini in which SRK did a two and half hour guest appearance” -RGV
Here is a cartoon that gives a good gist of what i am talking about: